Qualtix Stock Brief

ServiceNow, Inc. (NOW) stock analysis: business quality, valuation, and entry timing

NOW public Qualtix stock snapshot. Public Qualtix model snapshot from 2026-10-20 for NOW: model verdict BUY, business quality 74/100, above the model's stronger-company threshold, and valuation Cheap.

Qualtix evaluates NOW with a rules-based model that separates business quality, valuation, entry timing, red flags, and data confidence. The model scores first; AI explanations and the full Clean Brief help explain the result afterward.

Coverage note: Qualtix can analyze supported US stocks when SEC/FMP filing data is available. The 1,000+ stock universe refers to the daily screener used for discovery, not the full analysis limit.

NOW public evidence metrics from the latest validated Qualtix snapshot

MetricValueWhy it mattersSource
Revenue growth22.5%3-year revenue CAGRFMP, computed
FCF margin31.1%Free cash flow divided by revenueFMP, computed
Operating margin11.4%Profitability marginFMP, computed
Gross margin74.8%Revenue retained after direct costsFMP, computed
Return on capital (pre-tax)8.0%Operating profit before tax, divided by equity plus debtFMP, computed
ROE13.3%Return on equityFMP, computed
Cash and debtCash and investments $4.7B / Debt $8.5BBalance-sheet contextFMP, reported
TTM P/E92.9xPrice to trailing earningsFMP, computed

Qualtix view

  • Model verdict: BUY.
  • Business quality: 74/100, above the model's stronger-company threshold.
  • Valuation is currently labeled Cheap, so price is a supporting part of the model view.
  • Entry Timing is excellent entry in the latest snapshot (98/100).

Why this verdict?

  • Qualtix evaluates Business Quality, Valuation, and Entry Timing together. This BUY follows the model's rating rules; the displayed Entry score describes the current setup.

Data and snapshot dates

  • Model snapshot date: 2026-10-20.
  • Financial data through: 2026-06-30.
  • Model version: 2026-08-23.
  • Data-confidence status: high.

What supports the current view

  • Business quality clears the model's stronger-company threshold (74/100).
  • Valuation is labeled Cheap by the current model view.
  • Beta of 0.99 suggests lower market sensitivity than higher-beta alternatives.

What weakens the current view

  • A model verdict is a research starting point, not a prediction or recommendation.

What could change the view

  • Could strengthen: Sustained business quality and a still-reasonable valuation would reinforce the current model view.
  • Could weaken: A breakdown in trend or a deterioration in business quality would weaken the current setup.

What changed

  • Business Quality was unchanged from the previous snapshot.
  • Entry Timing moved +40 points from the previous snapshot.
  • The model verdict changed from HOLD to BUY. The score changes above describe the two snapshots; they do not establish which rating rule caused the change.

What to research next

  • Identify which fundamentals keep NOW's Business Quality at 74/100, and which metrics would need to improve for a cleaner setup.
  • Check whether the Cheap valuation label reflects a real mismatch or a business concern that deserves more research.
  • Review whether entry timing supports starting research now or waiting for a cleaner setup.

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Qualtix is for research and education only. It is not financial advice.