Qualtix Stock Brief
NIKE, Inc. (NKE) stock analysis: business quality, valuation, and entry timing
Nike designs and markets athletic footwear, apparel, and equipment, selling through its own stores, apps, and wholesale partners. Brand strength and gross margin trends are the key evidence for its business quality. Public Qualtix model snapshot from 2026-10-26 for NKE: business quality 30/100, below the model's stronger-company threshold and valuation Cheap. Today's verdict and Entry Timing are shown after a free sign-in.
Qualtix evaluates NKE with a rules-based model that separates business quality, valuation, entry timing, red flags, and data confidence. The model scores first; AI explanations and the full Clean Brief help explain the result afterward.
Coverage note: Qualtix can analyze supported US stocks when SEC/FMP filing data is available. The 1,000+ stock universe refers to the daily screener used for discovery, not the full analysis limit.
NKE public evidence metrics from the latest validated Qualtix snapshot
| Metric | Value | Why it matters | Source |
|---|---|---|---|
| Revenue growth | -3.8% | 3-year revenue CAGR | FMP, computed |
| FCF margin | 4.6% | Free cash flow divided by revenue | FMP, computed |
| Operating margin | 8.2% | Profitability margin | FMP, computed |
| Gross margin | 43.1% | Revenue retained after direct costs | FMP, computed |
| Return on capital (pre-tax) | 14.3% | Operating profit before tax, divided by equity plus debt | FMP, computed |
| ROE | 20.3% | Return on equity | FMP, computed |
| Cash and debt | Cash and investments $8.4B / Debt $11.1B | Balance-sheet context | FMP, reported |
| TTM P/E | 18.2x | Price to trailing earnings | FMP, computed |
Qualtix view
- Business quality: 30/100, below the model's stronger-company threshold.
- Valuation is currently labeled Cheap, so price is a supporting part of the model view.
Today's verdict
- Today's model verdict and Entry Timing for NKE update every market day and are shown after a free sign-in.
Data and snapshot dates
- Model snapshot date: 2026-10-26.
- Financial data through: 2026-08-31.
- Scored by the current Qualtix model.
- Data-confidence status: high.
What supports the current view
- Valuation is labeled Cheap by the current model view.
What weakens the current view
- Business quality remains below the model's stronger-company threshold (30/100).
What changed
- Business Quality was unchanged from the previous snapshot.
What to research next
- Start with the weaker Business Quality signal (30/100): review revenue durability, margins, cash generation, and balance-sheet pressure.
- Check whether the Cheap valuation label reflects a real mismatch or a business concern that deserves more research.
- Compare NKE with LULU and SBUX to see whether the model edge is company-specific or sector-wide.
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Qualtix is for research and education only. It is not financial advice.